Enjoy! Learn From These Episodes!

The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. ...

Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was a...

Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages ca...

Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibi...

Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techni...

What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media...

What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization...

With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? Teaching ...

How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn ...

What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both p...

An organizational issue can become a problem at any time. How can you minimize these potential problems? How can plan in advance to avoid problem issues? When problem issues arise what should you NOT do? Get top notch inf...

PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce a...

New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes exp...

What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR st...

Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients. Podcast ...

How can organizations successfully reach a market of 8 million blind people in the US. Listen to this episode of experts that provide guidance to attract this market of consistent consumers. Podcast video: https://www.youtub...

The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 201...

Digital marketing pro Lena Katz, with Variable Content in Miami, FL, provides very valuable guidance before your company decides to hire an influence marketer. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/m...

PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/pet...

Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way? You be the judge. Then, can public relations and management consulting work in...

Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or...

Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She ou...

Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get m...

Host Peter woolfolk interviews nonprofit PR expert Peter Panepento on internal matters they should consider before hiring a PR firm, then what to look for in a potential firm before selecting one. Podcast video: https://www....