Enjoy! Learn From These Episodes!
#Expert crisis prevention for public relations
Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techni...
#The value of the APR; Earned media vs paid media
What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media...
Leadership success in public relations
What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization...
#Making the transition from Public Relations pro to teaching at the c…
With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? …
#PR to build Trust in Local government
How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn ...
# Successfully connect celebrities with your brand
What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both p...
#Successfully manage problem issues
An organizational issue can become a problem at any time. How can you minimize these potential problems? How can plan in advance to avoid problem issues? When problem issues arise what should you NOT do? Get top notch inf...
#Tips for successful internal communications
PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce a...
Successful pitching to the media + branding
New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind …
Millennials in public relations, and issues in higher education PR
What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR st...
Successful public relations for community outreach programs
Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients. Podcast ...
#Marketing to Blind Consumers
How can organizations successfully reach a market of 8 million blind people in the US. Listen to this episode of experts that provide guidance to attract this market of consistent consumers. Podcast video: https://www.youtub...
How strategic PR has successfully promoted Nashville, TN to generate …
The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 201...
What you need to know BEFORE you hire an influence marketer.
Digital marketing pro Lena Katz, with Variable Content in Miami, FL, provides very valuable guidance before your company decides to hire an influence marketer. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/m...
Artificial Intelligence use in public relations
PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/pet...
Storytelling! Is it being replaced??
Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way? You be the judge. Then, can public relations and management consulting work in...
#Branding your organization with a sports team
Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or...
Successfully Marketing to the Hispanic population
Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She ou...
Successful Public Relations from a major healthcare provider
Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get m...
Trends in Public Relations for 2019
Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals. --- Send in a voice message: https://anchor.fm/peter-c-woolf...
The Messenger
This episode--our first--is a solo presentation to provide an overview of what it takes to have a presenter gain respect and acceptability. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support the s...
#Diversity in Public Relations
Hosts discusses the need to improve diversity in the public relations industry and the benefits received to clients and the agencies. Guest is Tracey Mendelshon, President, Black Public Relations Society--New York. --- Send i...