Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How...
Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being ...
With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes....
Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications ...
Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the prep...
In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and...
Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and commu...
Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's abou...
Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platfor...
Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him we...
Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations. Host Peter Woolfolk also offered some guidance based on his 25+ ...
With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY ...
Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm. ...
Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how ...
Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific soluti...
"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional ti...
The Public Relations Society of America 's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its m...
Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many publi...
"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a gr...
How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just ...
PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you g...
Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful pol...
Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. S...
Our senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them. An expert on PR with citizens Courtney Malengo offers insight on programs and strategies ...