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April 17, 2020

Western Kentucky Univ. Students Discuss Their Futures in Public Relat…

Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations. Host Peter Woolfolk also offered some guidance based on his 25+ ...

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April 8, 2020

Voice Search: Get on Board or Get Left Behind

With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY ...

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April 5, 2020

From Army Veteran to Public Relations Executive

Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm. ...

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April 1, 2020

From Veteran to PR Executive

Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how ...

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March 12, 2020

Reducing Stress in PR Jobs

Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific soluti...

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March 12, 2020

Basic Measurements for Public Relations

"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional ti...

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Feb. 25, 2020

PRSA's Diversity plans to strengthen their programs and thoughts on A…

The Public Relations Society of America 's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its m...

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Feb. 12, 2020

Great Public Relations in our Public Schools

Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many publi...

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Feb. 8, 2020

What you need to know to successfully book a podcast guest!

"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a gr...

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Jan. 24, 2020

Creating the first PR program for the company

How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just ...

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Jan. 9, 2020

Two Public Relations systems to make PR pros more efficient and save …

PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you g...

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Jan. 9, 2020

Public relations in law enforcement

Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful pol...

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Jan. 7, 2020

Effective public relations for timeshare and vacation properties

Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. S...

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Jan. 3, 2020

Public Relations for Senior Activities, Events, Etc

Our senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them. An expert on PR with citizens Courtney Malengo offers insight on programs and strategies ...

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Jan. 2, 2020

FIRST EVER airport Podcast

The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. ...

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Jan. 2, 2020

Successful Reputation Management...& Recovery

Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was a...

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Jan. 1, 2020

How to develop effective messages for PR needs

Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages ca...

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Jan. 1, 2020

Successful Public Relations for restaurants, culinary and lifestyle e…

Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibi...

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Dec. 8, 2019

#Expert crisis prevention for public relations

Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techni...

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Dec. 6, 2019

#The value of the APR; Earned media vs paid media

What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media...

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Dec. 4, 2019

Leadership success in public relations

What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization...

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Nov. 25, 2019

#Making the transition from Public Relations pro to teaching at the c…

With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? …

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Nov. 14, 2019

#PR to build Trust in Local government

How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn ...

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Nov. 12, 2019

# Successfully connect celebrities with your brand

What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both p...

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