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Dec. 6, 2019

#The value of the APR; Earned media vs paid media

#The value of the APR; Earned media vs paid media
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Public Relations Review Podcast
#The value of the APR; Earned media vs paid media
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Season 1

What value does the APR accreditation have?  Is it required to work in the public relations field?  Gayle Falkenthal, APR, provides the insight needed to make a decision.  In addition, what is the concern about "earned" media and "paid" media being difficult to separate.  This program will help PR specialists understand the concern.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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