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July 16, 2020

Pay Per Ad & Six Steps to a Solid Marketing Program

Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to...

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July 7, 2020

How to Make Your On-line Content Much Easier to Find...& ..What mista…

Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How...

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June 26, 2020

How St.Jude Gained Global Exposure With Its Covid-19 PR Efforts

Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being ...

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June 18, 2020

How to Successfully Market to Diverse Populations

With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes....

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June 9, 2020

FAKE, FALSE information and its impact on you and our nation!!

Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications ...

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May 29, 2020

Essentials of s Virtual Press Conference.

Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the prep...

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May 21, 2020

Launch of NEW Strategic Communications magazine!

In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and...

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May 19, 2020

National organization helps solo PR Practitioners

Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and commu...

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May 6, 2020

How to Develop Empathy in Marketing Programs

Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's abou...

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April 30, 2020

The Impact of 5G, Artificial Intelligence & Virtual Intelligence on P…

Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platfor...

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April 22, 2020

Solo PR Professional Succeeds From His Range of Experiences

Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him we...

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April 17, 2020

Western Kentucky Univ. Students Discuss Their Futures in Public Relat…

Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations. Host Peter Woolfolk also offered some guidance based on his 25+ ...

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April 8, 2020

Voice Search: Get on Board or Get Left Behind

With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY ...

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April 5, 2020

From Army Veteran to Public Relations Executive

Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm. ...

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April 1, 2020

From Veteran to PR Executive

Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how ...

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March 12, 2020

Reducing Stress in PR Jobs

Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific soluti...

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March 12, 2020

Basic Measurements for Public Relations

"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional ti...

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Feb. 25, 2020

PRSA's Diversity plans to strengthen their programs and thoughts on A…

The Public Relations Society of America 's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its m...

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Feb. 12, 2020

Great Public Relations in our Public Schools

Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many publi...

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Feb. 8, 2020

What you need to know to successfully book a podcast guest!

"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a gr...

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Jan. 24, 2020

Creating the first PR program for the company

How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just ...

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Jan. 9, 2020

Two Public Relations systems to make PR pros more efficient and save …

PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you g...

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Jan. 9, 2020

Public relations in law enforcement

Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful pol...

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Jan. 7, 2020

Effective public relations for timeshare and vacation properties

Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. S...

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