Enjoy! Learn From These Episodes!

Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR...

A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories....

Many public relations professionals have often written op-ed pieces for our clients hoping to successfully placed either in the local newspaper or in one the nationally recognized newspapers. Unfortunately, when it comes to...

Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward. This is NOT the time for beginners. Sarah Erkmann Ward has a very successf...

On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event. This is when hiring a public relations, marketing or digital firm may be the answer to successf...

NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity. Media monitoring is an ongoing service that public relations professionals often need to demonstrate effective...

Public Affairs Officers are the PR professionals in the government and the military. Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compres...

No doubt many of you have seen press secretaries for the president, state elected officials, mayors holding TV press conferences. Once that job ends these same former press secretaries are now communications vice presidents...

Listen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans rem...

Is your lack of public speaking skills holding back your public relations career? Afraid to speak at meeting and conferences? Want to develop into a confident public speaker? Consider this: "a lackluster speaker can make a...

Public relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission. This is an opportunity for PR profes...

Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts. Tressa Robbins, VP of Customer Onboarding, provides an overv...

PR professional Cindy Miller, Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this in...

Former TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very neg...

Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise. The Amendola firm has won numerous awards for exception...

Pitching your story to TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients. Harriet Wallace, one of Nashville's seasoned TV report...

It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insura...

On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South: "When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action." Marc …

Having problems pitching your story to the media? How can you develop solid relationships with members of the media? Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both are...

Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't ...

Misinformation is an unwanted and serious problem in today's world of communications. Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industrie...

The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch? What advance preparation is need...

If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change. Jalana Torres outlines several methods to increase recruitment of people of color into public relations....

Are you prepared to successfully penetrate the U.S. Hispanic market? The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the secon...