Metro Monitoring: A broadcast focus and the range of services they provide nationally.

• NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity.

Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines  their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media.  How do they differ/compare to digital monitoring sites?  Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation.

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