Enjoy! Learn From These Episodes!

ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no p...

Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce ...

The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from th...

This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, ...

PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and...

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of pract...

Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies,...

In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copi...

The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR...

Is your client or company prepared to engage in "Corporate Social Activism? " As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. ...

Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over th...

When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Me...

When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both...

Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substan...

Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before goin...

With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite ad...

Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidan...

Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizon...

How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate ...

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. ...

Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPE...

Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential pro...

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few year...

Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice thei...