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March 3, 2024

Successful DEI Programs

Successful DEI Programs

In a landscape where diversity, equity, and inclusion (DEI) have become cornerstones of organizational success, the Public Relations Society of America's (PRSA) Minnesota chapter has emerged as a beacon of transformation and excellence. The chapter's recent accolade, the top DEI award for 2023, is a testament to their innovative approach and unwavering commitment to creating a more inclusive environment within the public relations industry. This blog post delves into the main topics discussed in the podcast episode featuring Leah Condas and Marsha Pitt Phillips, who have been instrumental in orchestrating this change.

The episode kicks off by celebrating the Minnesota chapter's triumph in achieving the top DEI award. The guests reveal the strategic moves and initiatives that propelled them to this success. They outline how they identified gaps in their past conferences and intentionally integrated DEI into every program. This was not an overnight transformation but a result of years of diligent work, beginning with the recognition that diversity, equity, and inclusion needed to be woven into the fabric of the organization. Leah and Marsha shed light on the historical context of their DEI journey and the transformative effect of the Intercultural Development Inventory (IDI), which facilitated trust-building and personal growth within their board.