Carroll Community College Powers Up PR, Marketing and AI Outreach

In the rapidly evolving landscape of higher education, colleges and universities are continuously seeking innovative ways to connect with their audiences, particularly the elusive Generation Z. Carroll Community College, under the leadership of President Dr. James Ball and Chief Communications Officer Lisa Slappy, has embarked on a transformative journey, setting a new standard for academic communication strategies.

The transition from traditional, local paper-centric outreach to a dynamic, integrated communications plan has allowed the institution to craft a consistent brand image and engage its target audiences more effectively. The college's success story offers a blueprint for other institutions looking to stay relevant and captivate students in the digital age.

A critical component of Carroll Community College's success is its commitment to integrating communications and marketing efforts across various platforms. The alignment of these efforts ensures that the entire organization is moving in the same direction, reinforcing a consistent message. This strategic alignment is vital for building strong community relationships and enhancing the institution's narrative and impact.

As Dr. Ball and Lisa Slappy discuss, this approach involves breaking down communication silos within the institution, a task that requires organizational change and a holistic approach to messaging. The result is a more cohesive and impactful outreach that resonates with students and the community at large.