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The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic. Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.
They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.
Listen, take notes and make your media pitches stronger.
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