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June 19, 2022

New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?

New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
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Public Relations Review Podcast
New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
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Season 4

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy.  The new firms must be funded and operational.  Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity.  With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business.  Listen to how she made this format work for her.

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