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Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts. Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles. She outlines how they keep their 860,000 global media list up to date. She talks about the various platforms and technology employed to monitor the results of tis outreach. And she addresses just how they measure for results. If you ever needed a solid reason to consider media outreach, monitoring and measurements then this is the episode you need to hear.
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