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When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both...
Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substan...
Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before goin...
Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidan...
Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizon...
How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate ...
How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. ...
Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPE...
Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential pro...
Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few year...
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice thei...
PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresent...
The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, ...
Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practi...
Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your qua...
Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pinea...
With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularl...
With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. ...