#PRTips Episodes

Your crisis plan is only as good as your instincts when the facts are fuzzy, the clock is loud, and everyone wants an answer right now. That is why we sat down with Cheron Porter, APR in Charlotte, North Carolina, to talk about the PR Project Chamber, a live crisis communications simulation built to stress-test real decision-making in real time. We unpack what makes this approach different from traditional workshops: no long lectures, no perfect hindsight, and no time to craft a polished response. Cheron walks us through how participants get a scenario the night before, then jump into a Zoom-based crisis management training where small teams draft stakeholder messaging, create a holding statement, and make prioritization calls while new curveballs drop into the room.

Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement. As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and disc…

Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join us on the Public Relations Review Podcast as we tackle this critical question with Rebecca Emery, APR, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

What do you think of this podcast? Please give it a review! Thank you! Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gathe...

Katie Paine, "Measurement Queen"

Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your sto...