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March 28, 2024

Navigating New Music Promotion and Innovation with Alison Ball

In the realm of music, innovation, and promotion, few episodes are as enriching and insightful as the one featuring Allison Ball, CEO of JBR Creative Group. This blog post will delve into the heart of music's evolution, exploring how technology and human touch converge to reshape the music industry.

Allison Ball's journey is nothing short of inspirational, as she climbed the ranks from her beginnings to a prominent role at Warner Brothers Records. The digital landscape has dramatically altered the methods of music promotion, with social media and streaming services taking the forefront. The shift from traditional to modern requires meticulous strategies and an in-depth understanding of the digital world. The episode uncovers the dedication and team dynamics vital for launching new talent. Allison emphasizes the importance of nurturing an artist's career in the current digital age, underlining the dynamic nature of the industry and the commitment needed to help artists realize their dreams.