How to manage and control media interviews!

In the realm of public relations and media interactions, the ability to master media interviews stands as a pivotal skill that can significantly influence public perception. Our latest podcast episode features Dorothy Crenshaw, a seasoned professional from ModUp, who delves into the nuances of controlling the narrative during media engagements. Her rich experience, stretching from Capitol Hill to prestigious agency roles, provides listeners with an invaluable perspective on turning media interviews into opportunities for impactful message delivery.<br><br>Crenshaw stresses the importance of preparation and strategic messaging. She encourages interviewees to arm themselves with three key points, a technique grounded in psychological research suggesting that humans process information effectively in sets of three. This approach ensures that core messages are conveyed with clarity and focus, regardless of the direction the interview may take.<br><br>The discussion moves on to tackle the reality that journalists may not always share their questions beforehand. This underscores the need for interviewees to be adaptable and quick-thinking. Additionally, understanding the reporter's beat and background becomes a tactical advantage, enabling one to anticipate potential angles and prepare counterpoints to challenging queries. <br><br>One of the more intriguing points of the episode is the exploration of the DARVO strategy, which stands for Deny, Attack, and Reverse Victim and Offender. It's a controversial technique, and Crenshaw walks us through a real-world example where it was used effectively. However, she cautions that this approach must be employed judiciously and with a commitment to truthfulness.<br><br>In media interviews, Crenshaw posits that one's public speaking and communication skills are put to the test. It's a dance that requires choreographed responses and a poised demeanor, particularly when faced with unexpected or negative premises in questions. Crenshaw shares techniques for redirecting questions to ensure the interviewee's key messages are highlighted, advocating for the use of visual metaphors to create lasting impressions.<br><br>This podcast episode is not only instructive for PR professionals but also for anyone seeking to elevate their public speaking prowess. As the conversation between Crenshaw and the host unfolds, listeners gain insight into the "interviewee bill of rights," which includes the ability to challenge inaccuracies, reject hypothetical questions, and maintain the right to not answer when appropriate. <br><br>The episode concludes with a potent reminder of the power of silence. Knowing when to stop speaking can prevent missteps and ensure the interview stays on course. It's an art form where every word and pause can either contribute to or detract from the message you intend to convey.<br><br>Overall, the podcast offers a comprehensive guide for anyone looking to refine their media interaction skills. The insights provided by Dorothy Crenshaw equip listeners with the strategies necessary to transform media interviews from daunting encounters into platforms for message amplification and public persuasion.