Building Brands and Navigating PR in Emerging Tech

In the latest episode of the Public Relations Review Podcast, host Peter Woolfolk dives deep into the multifaceted world of public relations in emerging technologies with Amy Jackson, founder and CEO of Tail Splash. Amy brings a wealth of experience and unique insights into the conversation, revealing the strategies and success stories that have defined her career. From electric vehicle charging infrastructure to the intricacies of AI, this episode offers a treasure trove of actionable advice for PR professionals and tech enthusiasts alike.<br><br>Amy begins by sharing the captivating origin story of Tail Splash. Inspired by her lifelong fascination with whales, she cleverly combines the concept of making a splash with storytelling, hence the name Tail Splash. This metaphor underscores the essence of public relations: making a significant impact through compelling narratives. The episode starts strong with a case study of positioning a client within the electric vehicle charging industry. Amy explains how Tail Splash proactively reached out to journalists and connected with relevant national discussions, such as the State of the Union address. This strategy culminated in major coverage on CNBC, highlighting the importance of timely and persistent PR efforts.<br><br>The conversation then shifts to the burgeoning field of artificial intelligence. Amy shares an intriguing project where her client, Resemble AI, used AI to recreate Andy Warhol's voice for a Netflix documentary. This project not only showcased the innovative potential of AI but also raised significant ethical questions about the technology's use. Amy delves into the pressing issue of deepfake detection, explaining how Resemble AI developed tools to address this challenge. By collaborating with journalists and legislators, they contributed to the creation of the no Fakes Act, a legislative initiative aimed at curbing the misuse of AI-generated content.<br><br>Amy's expertise extends beyond technology to other innovative fields like sustainable fashion and healthcare. Tail Splash has been at the forefront of promoting groundbreaking conversations on a national level, from creating sustainable activewear that doesn't rely on plastic to developing software that ensures HIPAA compliance in healthcare marketing. This diverse portfolio underscores Tail Splash's commitment to supporting innovation across various sectors.<br><br>Throughout the episode, Amy emphasizes the importance of building and maintaining media relationships. She explains that successful PR is not just about pitching stories but about being a valuable resource for journalists. This approach has led to long-term relationships and consistent media coverage for Tail Splash's clients. Amy also highlights the role of technology in modern PR, using tools to track ongoing stories and connect clients with relevant journalists on tight deadlines.<br><br>In summary, this episode of the Public Relations Review Podcast offers a comprehensive look at the art and science of public relations in the context of emerging technologies. Amy Jackson's insights provide a roadmap for navigating the complexities of modern PR, from leveraging national discussions to promoting ethical AI use. Whether you're a PR professional, a tech enthusiast, or someone interested in the intersection of technology and communication, this episode is packed with valuable lessons and inspiring stories.<br><br>Don't miss out on this opportunity to learn from one of the industry's leading experts. Tune into the Public Relations Review Podcast to hear Amy Jackson's full interview and gain actionable strategies for building powerful brands in the era of emerging technologies.