n a recent podcast episode, Annie Pace-Granton, the founder and president of Pace Public Relations Headquarter in New York City, offers a wealth of insights into the field of public relations (PR). Her expert advice spans various aspects of PR, including pitching techniques for media placement, building relationships with journalists, and navigating PR challenges.
Annie begins the conversation by discussing her book, The Guide to Earned Media. She sheds light on the concept of earned media and shares strategies on positioning clients as thought leaders. Starting a conversation about trending news topics with clients is a great way to establish trust and build their profiles as industry experts, she explains.
Building relationships with journalists and the media is another critical aspect of PR, and Annie shares her expert advice on this topic. Preparation is key; she suggests coming armed with the right information, such as stats and anecdotes. Offering something exclusive or under embargo can give you a competitive edge when pitching to journalists.
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