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Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits.
Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.
This episode is well worth your 25 minute investment. Implementing some of this wisdom could very well add some luster to your star.
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